Ryan Himmel: 'The Art of War' by Sun Tzu
Chris Kocek: 'Zag: The Number One Strategy of High Performance Brands' by Mary Neumeier
Tom Cochran: 'Victorian Internet' by Tom Standage
David Koji: 'Switch: How to Change Things When Change Is Hard' by Chip Heath and Dan Heath
Ross Kimbarovsky: 'Tribal Leadership' by Dave Logan, John King and Halee Fischer-Wright
Shari Alexander: 'The 4-Hour Workweek' by Tim Ferriss
Stephen Key: 'The Magic of Thinking Big' by David Schwartz
Dave Lavinsky: 'Thinkertoys' by Michael Michalko
Punit Arora: 'Blue Ocean Strategy' by W. Chan Kim and Renee Mauborgne
Steve Blank: 'The Visible Hand' and 'Strategy and Structure' by Alfred Chandler
Jay Turo: 'The Strategy Paradox' by Michael Raynor
Mark Sanborn: 'The Leadership Challenge' by James Kouzes and Barry Posner
Mark J. Kohler: 'Richest Man in Babylon' by George Clason
Jim Joseph: 'Ogilvy on Advertising' by David Ogilvy
Jason Womack: 'Atlas Shrugged' by Ayn Rand
Chris Kocek: 'Zag: The Number One Strategy of High Performance Brands' by Mary Neumeier
Tom Cochran: 'Victorian Internet' by Tom Standage
David Koji: 'Switch: How to Change Things When Change Is Hard' by Chip Heath and Dan Heath
Ross Kimbarovsky: 'Tribal Leadership' by Dave Logan, John King and Halee Fischer-Wright
Shari Alexander: 'The 4-Hour Workweek' by Tim Ferriss
Stephen Key: 'The Magic of Thinking Big' by David Schwartz
Dave Lavinsky: 'Thinkertoys' by Michael Michalko
Punit Arora: 'Blue Ocean Strategy' by W. Chan Kim and Renee Mauborgne
Steve Blank: 'The Visible Hand' and 'Strategy and Structure' by Alfred Chandler
Jay Turo: 'The Strategy Paradox' by Michael Raynor
Mark Sanborn: 'The Leadership Challenge' by James Kouzes and Barry Posner
Mark J. Kohler: 'Richest Man in Babylon' by George Clason
Jim Joseph: 'Ogilvy on Advertising' by David Ogilvy
Jason Womack: 'Atlas Shrugged' by Ayn Rand
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